05 Oct Link-age Connect releases 2021 Technology Study, Older Adults Age 55-100
On September 2, Link-age Connect, the market intelligence arm of the three interconnected companies of Link-age, announced the release of a new report: 2021 Technology Study, Older Adults Age 55-100. The study, conducted from April to June 2021 during the COVID-19 pandemic, provides a comprehensive look at technology use of adults aged 55 to 100, with nearly 93% of the 2,398 respondents falling between ages 70 and 100.
Key findings include:
The apps most downloaded and used for the first time over the last 12 months were those dealing with banking and finance, followed by social media.
Willingness to allocate financial resources for technology is declining as more respondents find themselves on a fixed income.
Cost, complexity, and security concerns were the top barriers to greater technology adoption.
Catch up on the full 2021 Technology Study Report here. An enormous thank you to sponsors Morrison Living, Transcend Strategy Group, and DIRECTV for Business. For any questions, reach out to Sue Viox at sviox@linkageconnect.com.
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